Vosbor — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Vosbor

2022

Index

Type Identity, Motion
Role Design Lead
Team Flod
Date 2022

Working on the creative direction and motion, I proposed a rebrand for Vosbor that took its original logo shape and expanded it to reflect one of the company's main focuses — commodity trading. The resulting vector shapes, constantly changing and combining in new ways, recall a familiar image: crop fields seen from above, a patchwork of plots in different colours and textures. The identity embraces that same diversity, letting colour and form shift endlessly.

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