Flod 1.0 — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Flod 1.0

2020

Index

Type Branding
Role Design Lead
Team Flod
Date 2020

My very first task right after joining Flod's studio was to create a brand new visual identity that could project our team to new digital horizons while keeping alive our shared graphic design background.

The system is built from small pixel units that can be combined into different shapes and symbols — the studio's creative flow — held inside a defined grid — the studio's set of rules and design guidelines.

As the blueprints for Flod’s identity are clearly defined, colour makes its appearance as a new layer, allowing for new combinations and visual possibilities.

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