River — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Living between Porto and Warsaw. Spent the last years as Head of Design at Flod.

Client

Type

Year

River

2021-25

Index

Type Identity, User Interface
Role Design Lead
Team Flod
Date 2021-25

Most car interfaces still feel bolted on rather than designed — River set out to close that gap, unifying HMI and brand into one coherent system. As Design Lead, I focused on the branding and UI design for the app and website, working with a multidisciplinary team that ran from 3D artists modelling the vehicle itself through to the promotional materials introducing it. The visual language leaned into cyberpunkaesthetics — cult films like Blade Runner, the mysterious, intriguing pull of a lonesome night rider — shaping both the HMI's mood and the wider identity around it.

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