Crowdworx — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Crowdworx

2023-26

Index

Type Identity, User Interface
Role Creative Director
Team Flod
Date 2023-26
Website Link

When Crowdworx first approached me, I was almost immediately filled with excitement. They had a real problem — their app and website were profoundly outdated, and the competition was pulling ahead. As their Creative Director for the next three years, I was responsible for setting up a completely new visual identity, projecting Crowdworx as an innovation hub where new ideas are generated. While other similar platforms are flooded with soulless stock photography, we opted for an illustration-centric approach instead, warmer and more inviting. The logo itself never sits still: its modules keep dividing into new ones, endlessly multiplying — a fitting echo of how ideas and projects actually evolve over time.

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