Shapeshifter — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Living between Porto and Warsaw. Spent the last years as Head of Design at Flod.

Client

Type

Year

Shapeshifter

2024

Index

Type Identity, User Interface
Role Head of Design
Team Flod
Date 2024

For something this embedded in daily life, the internet is still a physical thing — cables, towers, server farms — and almost nobody thinks of it that way. That was the starting point for Shapeshifter's identity: a Web3 venture studio, the incubator behind other Flod clients including Arrow Markets. I was approached by their CEO, who wanted the site striking enough to communicate a forward-thinking spirit, while stillkeeping a more sober, low-key look than some of their products. Early-90s internet imagery let it feel technical and grounded rather than abstract, fitting for a studio that aimed to be serious and trustworthy.

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