Arrow Markets — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Arrow Markets

2021-24

Index

Type Identity, User Interface
Role Design Lead
Team Flod
Date 2021-24

Arrow Markets came to me with nothing but ambition — no existing brand, no product to build from. I had the pleasure of shaping their vision for the next three years, representing Flod as the Creative Lead. I stayed close to every key decision as it grew into a full Web3 options trading platform, its complexity turned into something a newcomer could use with confidence. I oversaw every visual aspect of it: the UX architecture and UI, while directing the motion and illustration library built around the logo's isometric mark and core colour — Roman Bystrytskyi on illustration, Brian Fitzpatrick on the key animations, ensuring brand recognition across their different materials.

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