Plants & Plants — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Plants & Plants

2021-25

Index

Type Book
Role Creative Director
Team Agnieszka Wrzosek
Date 2021-25
Website Link

This is a book about houseplants. It is meant to be easy to understand and fun to use. It's also a colouring book, as all the illustrations are done with outlines only, so anyone can colour their plants the way they want and see them. Our relationship with houseplants is often very personal. We stare at them. We give them names. They become unique members of the family, and that is pretty much the idea behind the book — more than just informing, it gives us the opportunity to turn those pages into something as special as our plants. Co-created with Agnieszka Wrzosek, the book went through the whole process — printing, setting up an online shop, and running the promotional campaigns that followed.

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