Indexify — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Indexify

2025

Index

Type Identity, User Interface
Role Head of Design
Team Flod
Date 2025

While most DeFi products chase a younger audience hungry for disruption and leave everyone else behind — Indexify wanted the opposite: an app and brand that could speak across generations. The brief was to bridge traditional finance with crypto culture in one identity, so we paired traditional signifiers — Financial Times-style serif type, familiar stacking and portfolio motifs — with a vibrant layer carrying crypto's disrupting energy on top. The result feels fresh without losing trust: a brand built to stay in constant motion — no position ever fully closed, no state ever fully defined.

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